In today’s competitive sales market environment, it’s not just about customers’ satisfaction it is delight what matters the most. This situation demands marketing and sales professionals to thoroughly understand their customers’ needs & wants while providing them a complete solution better than their competitors. To retain customers and to open the window of opportunity for the future business, a close and professional contact with the customer has always been imperative. This one day program has been designed to give marketing, sales and distribution professionals an in-depth exposure to various components of sales functions and the latest practices in this discipline. It will help participants to formulate their strategy for winning customers as well as achieving their targets.