Grow your market share by meeting changing customer demand for higher and higher quality products and competitiveness in the market and as printers and suppliers must be prepared to meet these demands. An effective color management is an integral part of your printing and packaging industry that not only enhances the customer satisfaction but also assures the high quality product, good profitability for an organization with minimum resources. This two day training is designed as an introduction to effective color management in the printing & packaging industries, suitable for anyone involved in the paints, colors and printing industry including sales, customer service, customer complaints owner, product development, administration and marketing, etc... This training provides hands-on activities and a structured learning environment to explore advanced concepts for cost effective color management and graphic workflow. This training addresses various topics through hands-on activities "in solving production, printing inks handling, cost effective ink formulation, color management, pressroom management and strategic issues accompanied with presentations and discussion.