No matter what you're printing or how great your design is, if you have a bad print job your investment will be wasted. How terrible it would be to spend time and money developing an incredible marketing piece, only to have it ruined by a poor print job! If you want your print marketing materials to lead the pack, you've got to look better than the rest. Choosing the best paper type for your project doesn't have to be difficult. It starts with understanding why paper is such a crucial element. Your customers equate the quality of your marketing with the quality of your products and services, so to have a high-quality promotional package suggests you have a high-quality business. People want to purchase from high-quality businesses. This one day training is designed as an introduction to paper quality management, suitable for anyone involved in the paper and printing industry including sales, customer service, administration, marketing, etc... This training addresses various topics through hands-on activities in basics of paper, paper characteristics and chemistry, paper quality variables, impact and management of these variables etc. accompanied with presentations and discussion.